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By ΠΠ½ΠΈΡΠΈΠΌΠΎΠ² ΠΠ»Π΅Π³
Π§Π΅ΡΡΠ½ΡΠΉ ΠΈ ΡΠ°ΠΌΠΎΠΈΡΠΎΠ½ΠΈΡΠ½ΡΠΉ ΡΠ°ΡΡΠΊΠ°Π· ΠΎ ΡΠΎΠΌ, ΠΊΠ°ΠΊ ΡΡΠΏΠ΅ΡΠ½ΡΠΉ ΡΠΎΠΏ-ΠΌΠ΅Π½Π΅Π΄ΠΆΠ΅Ρ ΠΈ ΠΌΠ΅Π΄ΠΈΠ°ΡΠΊΡΠΏΠ΅ΡΡ ΠΏΠΎΡΠ΅ΡΡΠ» ΠΌΠΈΠ»Π»ΠΈΠΎΠ½Ρ Π² ΡΡΠ°ΡΡΠ°ΠΏΠ΅, Π΄ΠΎΠ²Π΅ΡΠΈΠ²ΡΠΈΡΡ Ρ Π°ΡΠΈΠ·ΠΌΠ°ΡΠΈΡΠ½ΠΎΠΌΡ, Π½ΠΎ Π½Π΅Π½Π°Π΄Π΅ΠΆΠ½ΠΎΠΌΡ ΠΏΠ°ΡΡΠ½Π΅ΡΡ. ΠΠ»Π΅Π³ ΠΠ½ΠΈΡΠΈΠΌΠΎΠ² ΡΠ°Π·Π±ΠΈΡΠ°Π΅Ρ ΠΏΡΠΈΡΠΈΠ½Ρ ΠΏΡΠΎΠ²Π°Π»Π°: ΠΎΡ ΠΈΠ»Π»ΡΠ·ΠΈΠΉ ΠΎ Β«Π»Π΅Π³ΠΊΠΈΡ ΠΈΠ½Π²Π΅ΡΡΠΈΡΠΈΡΡ Β» Π΄ΠΎ ΠΎΡΠΈΠ±ΠΎΠΊ Π² Π²ΡΠ±ΠΎΡΠ΅ Π±ΠΈΠ·Π½Π΅Ρ-ΠΌΠΎΠ΄Π΅Π»ΠΈ ΠΈ ΠΊΠΎΠΌΠ°Π½Π΄Ρ. ΠΠ²ΡΠΎΡ Π΄Π΅Π»ΠΈΡΡΡ Π»ΠΈΡΠ½ΡΠΌΠΈ ΡΡΠΎΠΊΠ°ΠΌΠΈ ΠΈ ΠΏΠΎΠΊΠ°Π·ΡΠ²Π°Π΅Ρ, ΠΏΠΎΡΠ΅ΠΌΡ Π½Π΅ΡΠ΄Π°ΡΠΈ ΠΌΠΎΠ³ΡΡ Π±ΡΡΡ Π½Π΅ ΠΌΠ΅Π½Π΅Π΅ ΡΠ΅Π½Π½Ρ, ΡΠ΅ΠΌ ΡΡΠΏΠ΅Ρ ΠΈ. ΠΠ°ΡΠ΅ΠΌ ΡΠΈΡΠ°ΡΡ: ΡΡΠΎΠ±Ρ ΡΠ²ΠΈΠ΄Π΅ΡΡ ΠΊΡΡ Π½Ρ ΡΡΠ°ΡΡΠ°ΠΏ-ΠΈΠ½Π²Π΅ΡΡΠΈΡΠΈΠΉ Π±Π΅Π· Π³Π»ΡΠ½ΡΠ° ΠΈ ΠΏΠ°ΡΠΎΡΠ°, ΡΡΠΎΠ±Ρ Π·Π°ΡΠ°Π½Π΅Π΅ ΡΠ°ΡΠΏΠΎΠ·Π½Π°ΡΡ ΠΏΡΠΈΠ·Π½Π°ΠΊΠΈ ΠΏΡΠΎΠ²Π°Π»ΡΠ½ΡΡ Π±ΠΈΠ·Π½Π΅Ρ-ΠΌΠΎΠ΄Π΅Π»Π΅ΠΉ, ΡΡΠΎΠ±Ρ ΠΏΠΎΠ½ΡΡΡ, ΠΊΠ°ΠΊ Π½Π΅ ΡΡΠ°ΡΡ ΠΆΠ΅ΡΡΠ²ΠΎΠΉ Ρ Π°ΡΠΈΠ·ΠΌΠ°ΡΠΈΡΠ½ΡΡ Β«ΡΠΊΠ°Π·ΠΎΡΠ½ΠΈΠΊΠΎΠ²Β», ΡΡΠΎΠ±Ρ Π½Π°ΡΡΠΈΡΡΡΡ Π·Π°Π΄Π°Π²Π°ΡΡ ΠΏΡΠ°Π²ΠΈΠ»ΡΠ½ΡΠ΅ Π²ΠΎΠΏΡΠΎΡΡ Π΄ΠΎ Π²Π»ΠΎΠΆΠ΅Π½ΠΈΠΉ.
A candid and self-deprecating account of how a successful top manager and media expert lost millions in a startup by trusting a charismatic but unreliable partner. Oleg Anisimov analyzes the reasons for the failure, from illusions about 'easy investments' to mistakes in choosing a business model and team. The author shares personal lessons and shows why failures can be as valuable as successes. Read it to see the real side of startup investments without gloss or pretense. Recognize signs of failing business models in advance. Understand how not to become a victim of charismatic 'storytellers.' Learn to ask the right questions before investing.