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By ΠΠ°ΠΉΡ Π€ΠΈΠ»
ΠΠ°ΠΉΡ Π€ΠΈΠ» 2020 Top Business Awards
Π€ΠΈΠ» ΠΠ°ΠΉΡ, ΡΠΎΠ·Π΄Π°ΡΠ΅Π»Ρ Nike, ΡΠ°ΡΡΠΊΠ°Π·ΡΠ²Π°Π΅Ρ ΠΈΡΡΠΎΡΠΈΡ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ, ΡΡΠ°Π²ΡΠ΅ΠΉ ΠΎΠ΄Π½ΠΈΠΌ ΠΈΠ· ΡΠ°ΠΌΡΡ ΡΠ·Π½Π°Π²Π°Π΅ΠΌΡΡ ΠΌΠΈΡΠΎΠ²ΡΡ Π±ΡΠ΅Π½Π΄ΠΎΠ². ΠΠ°ΠΉΡ Π½Π°ΡΠ°Π» Ρ ΠΏΠ΅ΡΠ΅ΠΏΡΠΎΠ΄Π°ΠΆΠΈ ΠΊΡΠΎΡΡΠΎΠ²ΠΎΠΊ ΠΈΠ· Π―ΠΏΠΎΠ½ΠΈΠΈ, Π·Π°Π½ΡΠ² Ρ ΠΎΡΡΠ° 50 Π΄ΠΎΠ»Π»Π°ΡΠΎΠ². Π‘Π΅Π³ΠΎΠ΄Π½Ρ Nike - ΡΡΠΎ ΠΈΠ΄Π΅ΠΎΠ»ΠΎΠ³ΠΈΡ ΠΈ ΠΎΠ±ΡΠ°Π· ΠΆΠΈΠ·Π½ΠΈ Ρ Π³ΠΎΠ΄ΠΎΠ²ΡΠΌ ΠΎΠ±ΠΎΡΠΎΡΠΎΠΌ Π² 30 ΠΌΠΈΠ»Π»ΠΈΠ°ΡΠ΄ΠΎΠ² Π΄ΠΎΠ»Π»Π°ΡΠΎΠ². ΠΠ½ΠΈΠ³Π° ΡΠ°ΡΠΊΡΡΠ²Π°Π΅Ρ ΠΈΡΡΠΎΡΠΈΠΈ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ Π»ΠΎΠ³ΠΎΡΠΈΠΏΠ° Π·Π° 30 Π΄ΠΎΠ»Π»Π°ΡΠΎΠ², Π·Π½Π°ΠΌΠ΅Π½ΠΈΡΡΡ Air Max ΠΈ ΠΈΠ½Π½ΠΎΠ²Π°ΡΠΈΠΎΠ½Π½ΠΎΠΉ ΡΠΈΡΠ»ΡΠ½ΠΎΠΉ ΠΏΠΎΠ΄ΠΎΡΠ²Ρ.
Phil Knight 2020 Top Business Awards
Phil Knight, the creator of Nike, tells the story of the company that became one of the most recognizable global brands. Knight started reselling sneakers from Japan, borrowing $50 from his father. Today, Nike is an ideology and lifestyle with an annual turnover of $30 billion. The book reveals the stories behind the creation of the $30 logo, the famous Air Max, and the innovative waffle sole.