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By ΠΠΎΡΠΈΡΠ° ΠΠΊΠΈΠΎ , β¦
ΠΠΎΡΠΈΡΠ° ΠΠΊΠΈΠΎ, 2022, ΡΠ΅ΡΠΈΡ Β«ΠΡΡΠΎΡΠΈΠΈ ΡΡΠΏΠ΅Ρ Π°Β»
Π ΠΊΠ½ΠΈΠ³Π΅ Β«Sony. Π‘Π΄Π΅Π»Π°Π½ΠΎ Π² Π―ΠΏΠΎΠ½ΠΈΠΈΒ» ΠΎΠ΄ΠΈΠ½ ΠΈΠ· ΠΎΡΠ½ΠΎΠ²Π°ΡΠ΅Π»Π΅ΠΉ ΠΊΠΎΡΠΏΠΎΡΠ°ΡΠΈΠΈ Sony ΡΠ°ΡΡΠΊΠ°Π·ΡΠ²Π°Π΅Ρ ΠΎΠ± ΠΈΡΡΠΎΡΠΈΠΈ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ, ΡΠ°Π·ΡΠ°Π±ΠΎΡΠΊΠ΅ ΠΏΠ»Π΅Π΅ΡΠ° Walkman, Π²ΠΈΠ΄Π΅ΠΎΠΌΠ°Π³Π½ΠΈΡΠΎΡΠΎΠ½Π° Betamax, ΠΊΠΎΠΌΠΏΠ°ΠΊΡ-Π΄ΠΈΡΠΊΠ° ΠΈ Π΄ΡΡΠ³ΠΈΡ ΠΈΠ·ΠΎΠ±ΡΠ΅ΡΠ΅Π½ΠΈΡΡ . ΠΠΎΠ΄ΡΠΎΠ±Π½ΠΎ ΡΠ°ΡΡΠΊΠ°Π·Π°Π½ΠΎ ΠΎ Π²Π·Π°ΠΈΠΌΠΎΠΎΡΠ½ΠΎΡΠ΅Π½ΠΈΡΡ Π±ΠΈΠ·Π½Π΅ΡΠ° Ρ Π³ΠΎΡΡΠ΄Π°ΡΡΡΠ²ΠΎΠΌ, ΠΏΡΠΎΡΡΠΎΡΠ·Π°ΠΌΠΈ ΠΈ ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠ°ΠΌΠΈ. Π Π°ΡΠΊΡΡΠ²Π°ΡΡΡΡ Ρ Π°ΡΠ°ΠΊΡΠ΅ΡΠ½ΡΠ΅ ΡΠ΅ΡΡΡ ΡΠΏΠΎΠ½ΡΠΊΠΎΠ³ΠΎ ΠΌΠ΅Π½Π΅Π΄ΠΆΠΌΠ΅Π½ΡΠ° ΠΈ Π²ΠΎΡΠΏΡΠΈΡΡΠΈΠ΅ ΠΊΠΎΡΠΏΠΎΡΠ°ΡΠΈΠΈ ΠΊΠ°ΠΊ ΡΠΎΠ΄Π½ΠΎΠΉ ΡΠ΅ΠΌΡΠΈ. ΠΠΎΡΠΈΡΠ΅ ΠΏΡΠΈΡΠ»ΠΎΡΡ ΡΠΎΠ·Π΄Π°Π²Π°ΡΡ Ρ Π½ΡΠ»Ρ ΡΠΏΡΠ°Π²Π»Π΅Π½ΡΠ΅ΡΠΊΠΈΠ΅ ΠΏΠΎΠ΄Ρ ΠΎΠ΄Ρ, ΡΠΎΡΠΌΠΈΡΡΡ Π½ΠΎΠ²ΡΡ ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»ΡΡΠΊΡΡ ΠΊΡΠ»ΡΡΡΡΡ ΠΈ ΡΡΠ°Π΄ΠΈΡΠΈΠΈ Π² ΠΏΠΎΡΠ»Π΅Π²ΠΎΠ΅Π½Π½ΠΎΠΉ Π―ΠΏΠΎΠ½ΠΈΠΈ.
ΠΠΎΡΠΈΡΠ° ΠΠΊΠΈΠΎ, 2022, Success Stories Series
In "Sony: Made in Japan," one of the founders of Sony Corporation tells the story of the company, the development of the Walkman player, the Betamax VCR, the compact disc, and other inventions. The book details the relationship between big business and the state, trade unions, and competitors. It reveals the characteristics of Japanese management and the perception of the corporation as a family. Morita had to create management approaches from scratch, forming a new entrepreneurial culture and traditions in post-war Japan.